We Started With a Spreadsheet and a Question
Back in 2019, three of us sat around a kitchen table trying to figure out why budgeting felt so complicated. We had decent jobs, but somehow money still vanished. And we weren't alone in this.
From Confusion to Clarity
Most budget apps wanted to do everything. Track investments, predict retirement, calculate taxes. But we just needed to know where our money went each week.
So we built something simple. A tool that shows you exactly what's happening with your spending, without the noise. No fancy algorithms trying to outsmart you. Just clear numbers and honest tracking.
What surprised us was how many people felt the same way. They didn't need another app promising to revolutionize their finances. They needed something that actually worked without requiring a finance degree.
What Guides Us Every Day
Honesty Over Hype
We don't promise you'll retire early or become a millionaire. We help you see where your money goes so you can make better choices. That's it.
Simple Stays Simple
Every feature we add has to pass one test: does it make budgeting easier? If it adds complexity, we bin it. Your time matters more than our feature list.
Real People Support
When you email us, you get Riley, Brooke, or Finn. Not a chatbot. Not a ticket number. Actual humans who remember your last conversation.
Meet Riley
Riley Carter
Co-founder, Product Lead
Riley spent five years in banking before realizing she hated how complicated everything was. She left to build something that treated people like adults who just needed clear information.
These days, Riley handles product decisions and talks to users most afternoons. She's the reason our interface looks clean instead of cluttered. Also drinks way too much coffee.
Outside work, she's either hiking around the Brindabellas or attempting to keep her balcony garden alive. Success rate on the garden: roughly 40%.
How We Actually Help
Show You the Reality
Connect your accounts and we'll show you exactly where money's going. Most people are surprised by what they find. And that's the point.
Make Adjustments Easy
Set spending limits that actually make sense for your life. Not some generic budget template from 2003. Your budget, your rules.
Stay Out of Your Way
Check in once a week or once a month. Whatever works. We're not going to spam you with notifications about every coffee purchase.